{"id":91,"date":"2025-07-05T22:14:31","date_gmt":"2025-07-05T21:14:31","guid":{"rendered":"https:\/\/cooperact.org\/about\/"},"modified":"2025-08-08T18:56:13","modified_gmt":"2025-08-08T17:56:13","slug":"a-propos-de-nous","status":"publish","type":"page","link":"https:\/\/cooperact.org\/en\/a-propos-de-nous\/","title":{"rendered":"About us"},"content":{"rendered":"
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About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Coop\u00e9rAction Resilience was born out of urgency and hope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In September 2023, an earthquake struck the Taroudant region, disrupting the lives of many families and weakening the local economy, particularly that sustained by women\u2019s cooperatives. These cooperatives, essential players in rural development through the production of cosmetics and food products, saw their tools, their facilities, and sometimes their hope collapse within seconds.<\/p>

But in this crisis, an opportunity emerged: to rebuild differently\u2014with more solidarity, more vision, and more resilience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The project is an initiative designed and led by the Association Jeunes d\u2019Atlas, a grassroots organization that was on the front line of the emergency response, intervening in more than 200 affected villages. It was made possible thanks to the financial support of the Fondation de France, which believed in this vision of reconstruction rooted in sustainability and local empowerment.<\/p>

Coop\u00e9rAction Resilience is part of the continuation of this humanitarian mobilization. Its goal is to transform short-term aid into lasting solutions, by supporting affected families toward a stable, self-sufficient, and locally grounded income.<\/p>

Above all, it is a human and solidarity-driven project, designed to bring new life and structure to women\u2019s cooperatives.
Our ambition: to support the economic recovery of rural women by providing them with the means, skills, and tools they need to rebuild sustainably.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We began by listening. A field audit allowed us to understand the real needs, the daily challenges, but also the remarkable potential of these women and their initiatives. From there, we co-designed a program in several phases:<\/p>

  • Capacity building, through practical and targeted training.<\/li>
  • Production development and innovation, to improve quality, diversify products, and increase added value.<\/li>
  • Digitalization and sales support, to connect cooperatives to both physical and online markets.<\/li><\/ul>

    We firmly believe that successful reconstruction is not limited to restoring buildings, but also requires economic empowerment, social inclusion, and the recognition of local know-how.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Our partners<\/strong><\/h3>

    Coop\u00e9rAction R\u00e9silience<\/strong> is a collective project.
    We believe in the power of collaboration between associations, institutions, experts, and communities.<\/p>

    The project is led by theAssociation Jeunes d\u2019Atlas<\/strong>, with the support of several committed stakeholders:<\/p>

    • Fondation de France<\/strong>, the first partner to believe in our vision<\/li>
    • Experts<\/strong> in production, branding, digital, and marketing<\/li>
    • Local actors<\/strong> (authorities, communities, social enterprises)<\/li>
    • Field volunteers<\/strong> and members of the diaspora<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Notre \u00e9quipe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      Because resilience cannot be decreed\u2014it must be built<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Adam Smith<\/h2>

      Psychiatrist & Founder<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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      Lily Melon<\/h2>

      Mental Health Specialist<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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      John Milton<\/h2>

      Psychiatrist & Founder<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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      Sophie Turner<\/h2>

      Professional Caregiver<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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      William Bill<\/h2>

      Caregiver<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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      Ruby Schrute <\/h2>

      Caregiver<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

      <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      \u00c0 propos de nous Coop\u00e9rAction R\u00e9silience est n\u00e9 d\u2019une urgence et d\u2019un espoir En septembre 2023, un s\u00e9isme a frapp\u00e9 la r\u00e9gion de Taroudant, bouleversant la vie de nombreuses familles et fragilisant l\u2019\u00e9conomie locale, notamment celle port\u00e9e par les coop\u00e9ratives f\u00e9minines. Ces derni\u00e8res, actrices essentielles du d\u00e9veloppement rural \u00e0 travers la production de cosm\u00e9tiques et […]<\/p>\n","protected":false},"author":1,"featured_media":170,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-91","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n\u00c0 propos de nous | Coop\u00e9rAction<\/title>\n<meta name=\"description\" content=\"Le projet est une initiative con\u00e7ue et port\u00e9e par l\u2019Association Jeunes d\u2019Atlas, une organisation de terrain qui a \u00e9t\u00e9 en premi\u00e8re ligne dans la r\u00e9ponse d\u2019urgence, intervenant dans plus de 200 villages sinistr\u00e9s. Il a \u00e9t\u00e9 rendu possible gr\u00e2ce au soutien financier de la Fondation de France, qui a cru en cette vision de reconstruction ancr\u00e9e dans la durabilit\u00e9 et l\u2019autonomisation locale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cooperact.org\/en\/a-propos-de-nous\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 propos de nous | Coop\u00e9rAction\" \/>\n<meta property=\"og:description\" content=\"Le projet est une initiative con\u00e7ue et port\u00e9e par l\u2019Association Jeunes d\u2019Atlas, une organisation de terrain qui a \u00e9t\u00e9 en premi\u00e8re ligne dans la r\u00e9ponse d\u2019urgence, intervenant dans plus de 200 villages sinistr\u00e9s. Il a \u00e9t\u00e9 rendu possible gr\u00e2ce au soutien financier de la Fondation de France, qui a cru en cette vision de reconstruction ancr\u00e9e dans la durabilit\u00e9 et l\u2019autonomisation locale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cooperact.org\/en\/a-propos-de-nous\/\" \/>\n<meta property=\"og:site_name\" content=\"Coop\u00e9rAction\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T17:56:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cooperact.org\/wp-content\/uploads\/2025\/07\/mainpict-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1766\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cooperact.org\\\/a-propos-de-nous\\\/\",\"url\":\"https:\\\/\\\/cooperact.org\\\/a-propos-de-nous\\\/\",\"name\":\"\u00c0 propos de nous | Coop\u00e9rAction\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/cooperact.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cooperact.org\\\/a-propos-de-nous\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cooperact.org\\\/a-propos-de-nous\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cooperact.org\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/mainpict-1-scaled.jpg\",\"datePublished\":\"2025-07-05T21:14:31+00:00\",\"dateModified\":\"2025-08-08T17:56:13+00:00\",\"description\":\"Le projet est une initiative con\u00e7ue et port\u00e9e par l\u2019Association Jeunes d\u2019Atlas, une organisation de terrain qui a \u00e9t\u00e9 en premi\u00e8re ligne dans la r\u00e9ponse d\u2019urgence, intervenant dans plus de 200 villages sinistr\u00e9s. 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It was made possible thanks to the financial support of the Fondation de France, which believed in this vision of reconstruction rooted in sustainability and local empowerment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cooperact.org\/en\/a-propos-de-nous\/","og_locale":"en_US","og_type":"article","og_title":"\u00c0 propos de nous | Coop\u00e9rAction","og_description":"Le projet est une initiative con\u00e7ue et port\u00e9e par l\u2019Association Jeunes d\u2019Atlas, une organisation de terrain qui a \u00e9t\u00e9 en premi\u00e8re ligne dans la r\u00e9ponse d\u2019urgence, intervenant dans plus de 200 villages sinistr\u00e9s. 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